Law Firm Website & Intake
A complete website concept for a boutique firm — its own brand, plainly written practice pages, attorney profiles, and a structured intake that qualifies the matter before the first call.
Built for: Prospective clients researching the firm, and the attorneys triaging inquiries.
The business problem
Independent firms are judged against much larger competitors on the strength of a website alone. A dated site quietly filters out the best prospective clients before the first phone call.
The solution
A firm site with a credible identity of its own: navy and brass, editorial typography, practice pages a prospect can self-qualify against, and an intake form that captures matter type and conflict-check details instead of a bare 'contact us' box.
Primary workflows
01
Research the firm
Practice-area pages state plainly what the firm handles, who handles it, and what happens next.
02
Request a consultation
Structured intake gathers the matter type, parties for the conflicts check, and context — with a privacy notice.
03
Triage the inquiry
Inquiries arrive organized, so the right attorney sees the right matter with context already attached.
The workflow, before and after
Before
- A dated template site that undersells the practice
- A generic contact box that produces vague voicemails
- No sense of who the attorneys are or how they work
- Conflict checks starting from scratch on every call
After
- A first impression that matches the quality of counsel
- Inquiries that arrive with matter type and parties named
- Practice pages that pre-qualify the right clients
- A privacy-conscious intake an attorney can stand behind
Design decisions
- No invented awards, testimonials, or results anywhere in the concept
- Conflict-check fields in the intake — a real firm's actual first step
- Restraint over flash: the design earns trust rather than demanding attention
Why it matters
A site that earns trust in the first five seconds and turns attention into qualified consultations.
A practice-area page that lets prospects self-qualify: what the firm handles, who handles it, and the direct next step.
Structured intake with matter type and conflict-check details, a privacy notice, and a confirmation state that sets expectations.
On the phone
The mobile experience keeps the consultation action one thumb-reach away.